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Written by winthrop morgan the following definition is endorsed by the boards of the international social marketing association, european social marketing. Social marketing theory. by hendrika meischke social marketing theory is a combination of theoretical perspectives and a set of marketing techniques.. Abstract. communication is a central aspect of health promotion and the opportunity for mass communication makes the ‘media’ a popular option.

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Our experts use innovative communication and social marketing to promote positive social and behavior change among individuals, systems and communities.. Combine health communication and social marketing with other strategies to increase awareness and encourage appropriate health behaviors www.thecommunityguide.org. An introduction to social marketing, including an overview of the marketing mix in social marketing, and a case study on one of australia's most.